Marketing Specialization aims to allow BBA graduates to understand a company and its customer and also the competiton it faces in the context of the Political, Economic, Social and Technological environment. Hence identifying opportunities and harnessing them through well thought out product, pricing, distribution and promotion strategies.
“Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return” -Kotler and Armstrong (2010)
Below are some of the possible career prospects as a Marketing student (The list is not exhaustible!)
For more information on the specialization of Marketing: