“Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return“
Kotler and Armstrong (2010)
To become a marketing major you have to take 2 essential modules:
MKT2401 Asian Markets and Marketing Management
MKT3402 Consumer Behaviour
Plus any four Marketing Elective Specialisation modules
(Out of the four modules, at most one can be a level 2000 marketing module)
Below are some career prospects as a marketing student!