Business Analytics (NEW!)

With the increasing availability of computing power, decision making has undergone an evolutionary change, resulting in more use of data at all levels within an organisation. This specialisation will pivot on the core business knowledge already acquired by all BBA students, and take good contextual management understanding as given.

Business Analytics (BA) Specialization aims to develop BBA graduates to be analytics enablers who can identify opportunities and make better-informed decisions by promoting analytics initiatives in their organizations. Graduates with BA specialization are expected to be skilful in deriving insights from data using the latest analytics tools such as R and Python.


Below are some of the possible career prospects as a Business Analytics student (The list is not exhaustible!)


For more information on the specialization of Business Analytics: