Business Analytics (NEW!)

With the increasing availability of computing power, decision making has undergone an evolutionary change, resulting in more use of data at all levels within an organisation. This specialisation will pivot on the core business knowledge already acquired by all BBA students, and take good contextual management understanding as given.

To be a Business Analytics major, you are required to take the 3 specialisation modules:

DBA3702 Descriptive Analytics with R

DBA3704 Data Management and Visualisation (BIZ)

DBA3803 Predictive Analytics in Business

Plus any 3 other Business Analytics Elective Specialisation modules